European coworking firm infinitSpace has launched in North America, hiring a head of the Americas and lining up locations in four cities, totaling 180K SF.
The Amsterdam-based company has hired coworking veteran Andrea Pirrotti-Dranchak as its new head of real estate for the Americas, Bisnow can reveal.
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InfinitSpace’s new locations are a 30K SF space in the Financial District in San Francisco, 45K SF in Austin’s central business district, 35K SF between Madison Avenue and Fifth Avenue in New York, and 70K SF in the financial district of Toronto.
Rather than taking leases, infinitSpace operates its spaces via management agreements.
The company operates 11 locations globally, nine across Europe under its own workspace brand, Beyond — four in London, three in Amsterdam and two in Berlin — and two in the United Arab Emirates. Its landlords in Europe include Brookfield and German fund manager Patrizia.
It has doubled in size since the start of 2024, and earlier this year it took its largest London location yet, 103K SF in the UK capital’s Midtown district.
The company was founded by Wybo Wijnbergen, a former general manager for Northern Europe at WeWork, and Wilco Wijnbergen, whose background is in technology.
Pirrotti-Dranchak was Regus’ global vice president of marketing for the Americas from 1999 to 2006. More recently, she served as the chief development and marketing officer at Office Evolution, the world’s largest coworking franchise, as global enterprise director at flex operator NewFlex and as managing director at Expansive, where she was responsible for growing the real estate portfolio in the U.S.
“InfinitSpace is creating flexible workspaces that inspire people, build community, and fuel ambition,” Pirrotti-Dranchak said in a statement. “The calibre of landlords they partner with speaks for itself, with a footprint in major cities including London, Amsterdam, and Berlin.”
InfinitSpace enters a U.S. coworking market that is shrinking, though experts expect a rebound in the second half of the year as flex offerings filter into the suburbs.
