A NEW VIBRANCY

“I remember decades ago when Times Square used to be shunned,” says Laurie Golub, Africa-Israel USA general counsel and managing director of business affairs. “It’s now the No. 1 place that more than 37 million tourists, hotel operators, restaurateurs, and retailers want to be.” Laurie will be speaking at Bisnow’s The Evolution of Times Square and the West Side event this Wednesday.
Laurie’s been able to view Times Square’s new vibrancy from her West 43rd Street office firsthand, seeing increasing energy across all sectors, with a flight to quality, stronger rents, and demand for large blocks of space. When AFI purchased The Times Square Building in ‘07, it renovated and upgraded the former New York Times HQ with intent to lease as an office. But then AFI devised acreative repurposing plan as part of its debt restructuring 18 months ago, intending to capitalize on the transformation of Times Square and to meet the evolving demands of the today’s market. Now the building will be about 40% retail, 50% hotel, and 10% residential, she says. To hear more about AFI’s transformation of the building, join Laurie and a panel of top real estate legends—including moderator Bruce Mosler of Cushman & Wakefield and opening speaker Scott Stringer, Manhattan’s borough president—as they discuss the market at the fantastic new Eleven Times Square. Find out who will be there and sign up here!

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