Austin's Second Downtown

Endeavor wants the Domain to be much more than a big shopping center with nice amenities. SVP Jonathan Tate says every city ends up with a second "Downtown" when it gets big enough; he thinks we're getting that big, and Endeavor aims to make the Domain fill that slot. It’s building 30 restaurants, more than the Warehouse District has, and he’d like to dispel one myth right now: the Domain is not done. It’s about to complete the retail portion of the project, but it’s still got 3M SF of office planned there after this phase. Plus, there’s a lot of available land surrounding it. It will keep growing.

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