Integral Confirms Serta Simmons For Assembly Project In Doraville

Courtesy: Integral Group
Site Plan For Integral Group's Assembly Redevelopment In Doraville

One of the world's largest mattress makers has confirmed that it is planning a new headquarters at Integral Group's massive General Motors redevelopment in Doraville.

Integral confirmed Thursday that Serta Simmons Bedding is consolidating into a 250K SF facility at Assembly Yards, bringing 500 jobs to the development: the first confirmed major tenant for the 165-acre parcel lording over Interstate 285 near Spaghetti Junction. The facility will include showroom and research and development space.

Bisnow first reported that Integral was in talks with Serta Simmons last year when Assembly Yards was known as Project Rally. The name has since changed to Project Quartz, according to documents compiled by Integral that will raise more than $50M in bond revenues for infrastructure work at Assembly.

Those documents also highlight a number of other potential tenant prospects for Assembly, all shrouded in secrecy. Serta Simmons will be part of the first phase of development that involves 1.4M SF and could potentially include the headquarters for Norcross-based senior healthcare provider Pruitt Health.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

McKinney Approves $21M In Funding For Cannon Beach Surf Resort

1375 Peachtree: A Bespoke Design Redefining The Midtown Atlanta Workspace

Furniture Outlet The Dump Is Getting Dumped In Atlanta

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Battersea Power Station Reveals Plans To Double Development Again

Crystal Residences Offers A Model For Delivering New Housing And Lasting Community Benefits In Coral Gables

Design Plans Revealed For RFK Stadium Parking Garages, Headed To Review

Apartments Kick Off New Era Of Mixed-Use Activity In Philly Navy Yard

Stephen Ross Expands Palm Beach Empire With Massive Boca Raton Campus

Thor Equities Plans $1B Data Center In North Georgia: The Atlanta Deal Sheet

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

Solar Projects In Georgia Meet Local Backlash As Data Centers Drive Demand For Power