The developer of a South Forsyth County mixed-use development is looking to expand its Central Perimeter project, this time with apartments.
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RocaPoint Partners and its development partner, The Georgetown Co., are proposing to rezone portions of the Campus 244 site to make way for a 350-unit apartment complex, a 150-room hotel, 200K SF of office and an additional 30K SF of retail and restaurant spaces, according to a filing with the Georgia Department of Community Affairs, the agency tasked with reviewing developments that potentially impact regional infrastructure.
The application was filed by the city of Dunwoody, which is considering the rezoning application filed by The Georgetown Co., the Atlanta Business Chronicle reported.
If approved, the project would greatly expand the 12-acre campus at 244 Perimeter Center Parkway in Dunwoody. The project’s first phase has a five-story, 400K SF office building and a hotel.
The developers want to complete the second phase by 2030, according to the application, and are eyeing an eventual build-out of 1.3M SF of mixed-use space.
A message to RocaPoint was not returned as of press time.
Campus 244 was built in 1975 and acted as the headquarters for the Southern poultry giant Gold Kist, which later became Pilgrim’s Pride. There is still plenty of asphalt around the campus that can be turned into revenue for the developers, according to The Atlanta Journal-Constitution.
“The property is partly underutilized with surface parking,” Georgetown said in its rezoning application with Dunwoody, per the AJC. “The rezoning is necessary to allow the applicant to respond to market demand and develop these underutilized areas with economically viable uses, such as multifamily residential.”
Georgetown and RocaPoint acquired the Gold Kist campus in 2020 and subsequently renovated the office building and added two floors. That building is now home to sister logistics firms Transportation Insight and Nolan Transportation Group, as well as headquarters and offices for marketing firm Marketwake and Insight Global. Earlier this year, the landlords snagged Koch Inc. subsidiary Infor with an 82K SF lease at the building.
Element Hotel by Westin also opened a 145-room hotel in 2024 on the property, which overlooks Interstate 285 in Central Perimeter.
Central Perimeter is demonstrating renewed strength. Office tenants took up 383K SF in the first quarter, a rebound from emptying 56K SF in the same period of 2025 and the second-strongest volume among Metro Atlanta’s submarkets, according to Colliers. Meanwhile, developers repurposed some 800K SF of older office space into other uses.
That pushed the overall office vacancy rate down to 26.8% and positioned rents to tick up to $32.50 per SF versus $31.39 per SF a year prior.
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