UPS Gets in the Game

While we cheer our basketball picks, two Atlanta companies are poised to score big marketing points. UPS announced that it's now a NCAA corporate partner, beginning in time for the Final Four. Both employees and customers may get to enjoy ?significant opportunities for hospitality experiences.? (Read: Free packing peanuts!) Coke is in an even better bracket; the soft drink maker has long been a top-tier sponsor—official title, a ?corporate champion.? Proud of our hometown teams, we snapped this yesterday of March Madness-themed Coke Zero 12-packs. Here we go, Atlanta, here we go!

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