LIGHTS! CAMERA! METCALF!

So, what do JLL?s  Gregg Metcalf, Atlanta horseman and restaurateurJack Cashin, Terminus Realty Advisor?s John Wilson, Tishman Speyer?s Chris Arhenkeil?s BMW, and local model/reality TV celeb Tribble Reese have in common? They?ve been featured in a series of online videos produced by Sotheby?s Atlanta Fine Homes? Jere Metcalf (yes, that's Gregg?s wife). Jere is creating these  humorous shorts that, at first blush, give no indication they're actually attempting to sell high-end homes in metro Atlanta. Made for a few thousand dollars, which is more than the average marketing budget for a house sale, Jere tells us the videos do help sell. In one instance (2102 Brookview Dr) sold in a week  based on the video, she says. ?The video is what sells the house,? she says.
Here?s Jere and her star Gregg at breakfast the other day with us at J. Christophers. She's pulled favors  and friendships from the likes of Jack, Tribble, John, her husband, and Chris' pride-and-joy black BMW. We'll have to wait and see what's next, but we're pretty sure Gregg is hoping for another role as a  beer-guzzling, chicken-wing eating husband.

Continue reading this story with a free account

Log in or register
Related Topics: Gregg Metcalf , John Wilson
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

1375 Peachtree: A Bespoke Design Redefining The Midtown Atlanta Workspace

Furniture Outlet The Dump Is Getting Dumped In Atlanta

Downtown Atlanta Improvement Group Picks Food Bank Chief As Next Leader

Trump's DEI Crackdown Is Creating New Risks For Landlords That Lease To The Government

Brandon Johnson Seeks Second Term Amid Strained CRE Relationship

Thor Equities Plans $1B Data Center In North Georgia: The Atlanta Deal Sheet

Former CBRE Exec Suing Brokerage Giant Over Age Discrimination, Whistleblower Complaint

D.C. Investor Behind The Stacks Swaps CEO For First Time In 25 Years

Solar Projects In Georgia Meet Local Backlash As Data Centers Drive Demand For Power

CBRE IM Buys Net Lease REIT For $1.6B, Plans More Investment

The Difference Between Service And Hospitality That Makes A Flexible Workspace A Success

Beyond The Boom: How Miami's CRE Market Continues To Be Resilient