Greenstone, Brand to Build Luxury Mixed-Use

Greenstone Properties and Brand Properties are aiming for an Avalon-lite mixed-use development directly across from the Atlanta Athletic Club. (Putting a place to snack right next to where people work out? Someone is applying their psych 101 lessons.)

We learned that Brand Properties has 20 acres under contract (somewhat off to the right of this pic, at the intersection of Highway 141 and Old Alabama Road)with the premier golf club in Johns Creek. The land is vacant, often used by ACC as overflow parking for events, including PGA Tours. But if the land sale closes, Brand Properties Brand Morgan says the developers envision a very high end project with boutique retail and Class-A apartments. Brand says closing on the land (for an unspecified sum) could happen by this fall--depending on the entitlement process with Johns Creek. We have a long process ahead of us, he says.

This is the latest suburban mixed-use development that could see the light of day. Greenstone, of course, has partnered with North American Properties in the Avalon development in Alpharetta that is well under way. Andwe reported last month about Lennar Multifamily Investors plans to develop a high-end apartment and mixed-use community in Peachtree Corners (above)that could deliver as early as next year.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's Atlanta Newsletters
Related Stories

The Geo Group To Reopen 2,329-Bed Immigration Facility In Texas

What's At Stake For CRE In Tuesday's U.S. Midterm

Dan Wagner To Head Lee & Associates In Atlanta: The Atlanta Deal Sheet

From Pandemic Darling To Cautionary Tale: Pickleball Clubs Face A Reckoning After Betting Big On Retail Space

Gwinnett Mall Project Stands To Benefit From Georgia's Opportunity Zone Picks

Georgia's Utility Board Race Could Reshape Nearly 20 GW Pipeline Of Data Centers

Foundry Robotics Leaves San Francisco For New East Bay HQ

Tenant Rep Firm Expands To Philly, Hires Industry Veteran

Data Centers Lose The Top Spot, San Francisco Jumps 40 Places: 9 Takeaways From ULI's 2027 Outlook

Cushman & Wakefield, NYC Added To Suit Alleging $250K Agency Lease Shakedown

Auto Retailer Completes Hennessy Acquisition: The Atlanta Deal Sheet

Denver Public Schools' $11M Centennial Hall Purchase Marks Rare Land Sale For ULC