Once you go Airbnb, you don't go back...to hotels, that is. Once travelers try Airbnb their preference for hotels vs. homesharing drops from 79% to 40%, according to a recent Goldman Sachs study.
"We find it interesting that people 'do a 180' in their preferences once they use P2P lodging," says managing director Steven Kent, who conducted the survey.
The 2,000-consumer survey also shows that 75% of those between 25-34 tried so-called peer-to-peer lodging options in 2015. 64% between 35-44 followed suit, meaning Airbnb is branching out beyond cash-strapped Millennials. There's still hope for hotels, though. Above age 44, homesharing use didn't break 30%. [Bloomberg]
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