Happy Birthday, Smokey!
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Smokey Bear celebrated his 70th birthday this weekend, and one of the organizations behind his decades of forest fire prevention messages is the National Association of State Foresters. The DC-based nonprofit, along with the US Forest Service and the Ad Council, helps manage the Smokey Bear Wildlife Prevention campaign, which is the longest-running public service advertising campaign in the US. It also helps him craft a tweet or two. (Ever tried typing with gigantic, furry hands?) Does your organization use a furry creature to help get out a message? Tell Bisnow’s Tania Anderson about it.