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Happy Birthday, Smokey!

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Happy Birthday, Smokey!

Smokey Bear celebrated his 70th birthday this weekend, and one of the organizations behind his decades of forest fire prevention messages is the National Association of State Foresters. The DC-based nonprofit, along with the US Forest Service and the Ad Council, helps manage the Smokey Bear Wildlife Prevention campaign, which is the longest-running public service advertising campaign in the US. It also helps him craft a tweet or two. (Ever tried typing with gigantic, furry hands?) Does your organization use a furry creature to help get out a message? Tell Bisnow’s Tania Anderson about it.