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Ralph Lauren will open the doors of his London flagship on 15 September, one day ahead of London Fashion Week.
The new three-story, 17k SF store on Regent Street will house the designer’s full collection of men’s, women’s and children’s apparel and feature a different shopping experience on each level, according to Fashion United.
On the ground floor, a Custom Polo Shop will encourage men to put their own twist on Polo designs. Women’s and children’s shopping will be on the top floors.
The new space will also feature Ralph’s Coffee + Bar, a concept it has rolled out in Paris and New York.
Ralph Lauren is the latest in a string of American designers to open shops on Regent Street. Michael Kors, Kate Spade, Coach and Stuart Weitzman have all opened stores (or are projected to later this year). [Fashion]
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