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Shop Direct, the UK’s second-largest pure-play online retailer, will build a London hub at 111 Buckingham Palace Road.
The 25k SF space, which will open in summer 2017, will have capacity for up to 250 employees. The workforce will comprise a mix of new hires, existing staff and some who will split their time between London and the company’s head office in Liverpool.
The London hub will play an important role in delivering some of the company’s growth initiatives. These include its investment in advanced analytics, machine learning and artificial intelligence, the continued development of IT capabilities and the expansion of its brand roster.
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