DFW Hospitality Update

Why You Should Attend The DFW Hospitality Update

Why This Matters:

Dallas-Fort Worth has become the nation’s hotel laboratory. With the largest construction pipeline in the U.S. and a visitor economy topping $9B, the region is ground zero for testing new hospitality models. Hotels here aren’t just beds and lobbies; they’re evolving into entertainment anchors, private clubs, and lifestyle hubs that blur the line between lodging and nightlife.

For owners and investors, this raises urgent questions such as how to underwrite ROI on event-driven and amenity-heavy concepts, how to adapt to the crush of new supply without eroding RevPAR, and where to place bets in a market where suburban nodes are booming and downtown Dallas is staging a comeback. At the same time, changing guest behavior, from TikTok-inspired travel to a demand for unique local experiences, is reshaping how hotels program, market, and monetize their spaces.

Join us to unpack what makes DFW’s hospitality market different, where the real opportunities lie, and how investors, developers, and operators can thrive in the most competitive hotel market in America.

What You Will Learn:

• The new business models driving DFW’s hospitality boom: Understand why Dallas-Fort Worth has become a laboratory for hospitality innovation, with hotels transforming into social hubs featuring nightlife, membership programs, entertainment tie-ins and immersive design that elevate them far beyond traditional lodging experiences.
• The guest mix that matters in a $9.6B economy: In 2024, Dallas welcomed over 27 million visitors whose activities generated a staggering $10.5 billion in total economic impact, nearly $1.8 billion of that spent on lodging alone, and supporting more than 59,000 jobs. Learn which guest types are filling rooms, how weekday and weekend mix is shifting, and what this means for ADR and RevPAR across neighborhoods. 
• How investors are navigating the nation’s largest hotel pipeline: DFW leads the U.S. with nearly 200 hotel projects and more than 24,000 rooms in planning or construction. Hear how investors are underwriting risk in an oversupplied market, which submarkets such as Frisco, Arlington, downtown Dallas, and Fort Worth are outperforming, and how deal structures are evolving under higher rates and construction costs.
• What makes hospitality “sticky” in North Texas: From rooftop pools in Frisco to secret bars in Uptown, hotels are programming spaces that attract locals as much as travelers. Panelists will unpack how design and experiential programming translate into higher ADR, membership fees, and community relevance, and why these strategies have proven especially effective in DFW.
• Tech, social, and the ROI equation: Dallas operators are piloting AI-driven pricing tools, mobile keys, and guest chatbots, while also leveraging TikTok and Instagram to convert content into bookings. Learn which technologies deliver real payback periods, which are still hype, and how social media has become as critical as OTAs in driving demand.
• Where the smartest bets are being made: As Dallas’s economy continues to surge, hear which nodes such as the $2B convention center expansion downtown and high-growth suburbs like Frisco, which saw 58 percent year-over-year economic growth, offer the strongest fundamentals, and how owners are repositioning or acquiring assets to capture that upside.

Articles You Should Read

Dallas NBA, NHL Teams Battle Over Shared Arena As Each Franchise Seeks A New Home

Despite Booming Hotel Pipeline, DFW Is Lacking Luxury Offerings

'City Is On Fire': Hard-Won Identity Has Made DFW Hospitality A Hot Commodity

Debt Maturities, Improvement Requirements Threaten U.S. Hotel Recovery

Trademark Cuts Back On Redevelopment Plan For Outdated Arlington Shopping Center

Hitting A Bull's-Eye: Flight Club Chooses Addison, Texas, As A Prime Target For Social Entertainment Expansion

For questions regarding content, speaking and sponsorship opportunities please email our Director of Event Producer, Virginia Baker, at virginia.baker@bisnow.com. To request disability-related accommodations, please contact claire.ahrens@bisnow.com no later than seven business days prior to the event.

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