Hitting A Bull's-Eye: Flight Club Chooses Addison, Texas, As A Prime Target For Social Entertainment Expansion

Addison, Texas, is continuing to expand its entertainment district, bringing in new bars, restaurants and experiential retail to make it a more exciting place for its 80,000 workers and 17,000 residents.

These entertainment options already include 200 restaurants, Puttshack, a high-tech mini-golf experience, and Batbox, an immersive baseball simulator that pairs cutting-edge sports tech with a full-service dining experience.

Now, Addison is gearing up to welcome a Flight Club from tech-focused hospitality provider State of Play Hospitality. Flight Club offers upscale food, drinks and an experience it calls “social darts,” which is described as “fast-paced multiplayer games, groundbreaking tracking technology and instant scoring built to bring people together.” Flight Club has locations across the U.S., including Houston, Washington, D.C., and Las Vegas, as well as in the UK and Australia. It is set to open its Addison location in early 2026.

State of Play Hospitality CEO Toby Harris said that what makes Flight Club stand out is its accessibility for adults of all ages and skill levels, which has the potential to bring community members together. 

“You see people sitting around a restaurant now, and they're often on their phones, so there's something special about an activity that takes you away from your phone,” he said. “Darts is a wonderful leveler. Even if we all have terrible aim, we can take satisfaction in throwing a small metal projectile at a board and hearing it thud.”

The darts games are open to patrons 18 years or older, and the experience is optimized to allow people to play while eating and drinking. Harris said the menu was designed to include food that can be held in one hand and can be eaten while standing up and throwing a dart, such as tacos and burger sliders.

While each Flight Club location contains its signature branding, it also features elements local to each market, he said. The design has nods to each region, and the drinks menu will include seven local craft beers alongside one national draft beer and cocktails that are unique to that location.

Harris envisioned the concept as something that could appeal to a wide demographic. The majority of Addison’s residents are 25 to 35 years old, followed by 55-to-65-year-olds, Addison Director of Economic Development Wayne Emerson said. As Flight Club’s primary demographic groupings are in their mid-20s to 30s and corporate groups ranging from people in their 20s to 50s, the concept fits in well with Addison’s population, Harris said.

“Addison is a kind of mecca within the North Dallas metro area since it’s full of quality entertainment concepts,” Harris said. “We see corporate events as a strong segment of our business, so the demographic combined with the corporate community that surrounds Addison is a very attractive part of the mix for us.”

He said that State of Play Hospitality landed on Addison at the recommendation of a team member who is a native of Austin, Texas, and worked in Addison for three years. Upon visiting the location and seeing some of its amenity offerings and learning about its demographics, Addison was a “bull's-eye” for State of Play Hospitality.

Emerson said the Flight Club concept aligns with Addison’s goals of investing in community amenities, especially for its workforce. Addison touches base with its businesses and employees weekly to ask them what entertainment options they are looking for.

“We were very excited when we heard Flight Club was looking at Addison because it really fits our brand,” Emerson said. “There was something different and elevated that we saw in Flight Club. We saw that in the investment they’re making into the space they will occupy. If we see that companies are investing in us, we want to invest in them.”

Emerson said that focusing on social entertainment amenities and bringing in unique concepts can send a message to other markets about how thinking outside the box can pay off, especially for the business community.

“The message is that if you bring in quality concepts, it becomes a place where employees will want to work and thrive,” Emerson said.

This article was produced in collaboration between the town of Addison and Studio B. Bisnow news staff was not involved in the production of this content.

Studio B is Bisnow’s in-house content and design studio. To learn more about how Studio B can help your team, reach out to studio@bisnow.com.