Jim Irwin is looking to murder that old Ponce de Leon Kroger image with a fancy redevelopment. Jim's company, New City, which he founded after leaving Jamestown Properties and spearheading the redevelopment of Ponce City Market, is looking to redevelop the Kroger shopping center across the street that's popularly known as “Murder Kroger.”
The new project will include a 60k SF Kroger below 360k SF of Class-A loft office space with views of the Beltline and Historic Fourth Ward Park. The project, called 725 Ponce, will be co-developed in conjunction with Kroger's Atlanta division. The existing Kroger will be demolished to make way for the new prototype that will have a dedicated entrance onto the Beltline pathway.
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