The Deal Sheet
EdenHill could rest on its laurels—it’s been in the same spot in New Braunfels since 1956 (soon it's gonna be older than its residents), and it’s the only continuing care retirement community (CCRC) between San Antonio and Austin. Instead, it’s completing a significant expansion in its goal to become a one-stop-stop for senior living.
EdenHill director of independent living Ann Whitis showed us around the property, which serves 500 residents, with independent living, assisted living, memory care, rehab, and nursing care space. The faith-based, not-for-profit just built The Pinnacle (its foray into upscale living) and a three-story healthcare building (delivering this month). Ann tells us The Pinnacle, which includes 100 apartments and 46 cottages, saw a record lease up. People started reserving units three years before opening, and it reached 90% occupancy in seven months. (Impressive planning, we can't decide what to do in three hours.)
Ann says the average EdenHill resident is 75 and very active. (We stumbled across this water aerobics class, and they were pretty rowdy.) This heated pool is part of a unique wellness center—the team gutted its first building—constructed when Eden Hill moved from San Antonio to New Braunfels in ’56—and added amenities like a salon/massage room, arts and crafts area, and fitness center.