Even Bisnow's son is becoming involved. Elliott Bisnow, a junior at Wisconsin, who until now has spent most of his waking
hours playing for their tennis team, is taking off a semester to be here in DC full-time as the business grows. As vice president of the Student Athletic Council there, having just seen his football colleagues win the Cap One Bowl and now watching his basketball team pretty much go undefeated, he knows what elite competition is. That's generally good, except we live in fear he's going to make us do 5 AM workouts.
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