We’ve been hearing so much about the multifamily sector as a delicious attraction for investors, but Phillips Realty Capital (PRC) principal John Sieber tells us not to forget about industrial. John has seen a number of industrial transactions trade during this year alone, which is unusual. Why? John senses that, although industrial may not be as sexy as multifamily, the industrial market is high-quality and offers numbers that give decent returns. John adds that the beauty of his business is that PRC is not wedded to any one property type; he’s in the market daily with hundreds of capital sources. He reminds us that borrowers may need to be schooled in what capital is best for their “babies” (investors may think they have an A asset, but it may be B in a C location). Because of his honest assessments, he calls his customer base loyal, comprising about 70% local and 30% national. For more information on our Bisnow partner, click here.