Back in the day, a conference room was just that. These days, it literally takes on new dimensions, becoming more interactive, multi-purpose, collaborative and tech-intense. Rex Electric SVPs Brad Weintraub and George Velazquez say now that working in teams is the new normal, building technology into the conference space is a given, and that a room can offer diverse functionality despite its original size. Strongly recommended: let your technology contractor sit in on the early planning stages, be it a huddle room, training classroom or bigger. The area can surprise you by taking on flexible forms and configurations, thanks to dividing partitions, sound censors, teleconferencing, control panels and touch screens. The biggest challenge: getting the architect and the contractor to agree, and for the client to understand that new technology is not an afterthought. For more information on our Bisnow sponsor, click here.