Commercial real estate marketing is more than just promotion. It influences how a property is perceived and how its brand takes shape. Standing out from the crowd to attract new tenants or investors is everything — especially in one of the nation’s biggest cities, where competition is on every corner.

In Chicago, a successful marketing campaign stretches beyond engagement and impact. It centers on generating revenue or investment dollars. In a sea of apartments, commercial developments and industrial buildings, CRE leaders are looking for ways to make their product stand above the rest.

An effective marketing campaign resonates with its intended audience and turns interest and engagement into measurable results. If a marketing campaign isn’t successful, it can make or break a development’s future.

The question then becomes, how can marketing professionals build a campaign that is highly engaging and effective? How does one resonate with potential tenants, CRE leadership or investors? What tactics are industry leaders deploying to blend creativity, technology and data-driven precision?

Hear from Chicago's marketing leaders at Bisnow’s Property Marketing in Commercial Real Estate Conference on Feb. 11 about how they are approaching CRE uncertainty, attracting new tenants and bringing creative ideas to the market. Expected speakers include:

• Paige Steers, chief marketing officer for Home Invest

• Sheila Acar, marketing director, property marketing team of Cushman & Wakefield

• Ginna Ryan, Chicago regional director of 1905 New Media

• Gunnar Blakeway-Walen, head of marketing for Flats

• Adam Pines, senior vice president with Madison Rose

• McKenzie Parker, communications director for Golub & Co.

Bisnow is committed to providing the CRE industry with information about the latest developments in Chicago. To make connections with professionals in Chicago’s CRE marketing sector, register here.