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Trumark Urban Reports Strong Condo Sales Activity


Trumark Urban is using a new technique to sell condos at its condo complex The Pacific, and it is positively affecting sales. The Pacific, at 2121 Webster St. in Pacific Heights, sold 75% of its condos since July 2016, according to The Pacific sales associate Elizabeth Burns. The property offers 66 condos and 10 row houses.

Technology, including virtual reality headsets from Steelblue and 70-inch touch-screen televisions, is providing prospective buyers at The Pacific a better idea of what it might be like to live in the community.


Because the top floor grand penthouses have been left as shells, VR tech is offered to provide clients a glimpse of what the space can become. Clients are able to customize their space down to the flooring, finishes and the number of bedrooms and bathrooms, The Pacific sales associate Francisco Otero said. These penthouses are upward of 4k SF.

“[Technology] is bringing staging into the 21st century,” Otero said.

Meanwhile, touch-screens offer a 3-D model that allows viewers to locate specific units within the building — removing the need for a full-scale model.

Trumark Urban marketing director Tabatha Petersen said this is the first time her firm has used this technology on the West Coast to showcase a property and it seems to be helping. Of the four grand penthouses, two have sold. Listing prices were about $17.85M, according to Burns.


The nine-story 250k SF building, designed by Handel Architects, offers large floor plans and high ceilings since it was formery a dental school, according to Petersen. She said The Pacific is Trumark’s crown jewel within its portfolio, and it shows in the high-end details from the black limestone flooring in the lobby to the oak paneling and granite countertops throughout.


Amenities include a front lobby open 24/7, a 1,600 SF fitness studio with a 1,300 SF outdoor yoga studio patio, and an observatory on the eighth floor with a sitting area, fireplace and patio. A guest suite is offered for $150/night for residents to provide an additional room for overnight guests. A private parking garage with valet parking also is available.

The Pacific takes many of its cues from hospitality, offering similar high-end amenities with inspiration coming from luxury boutique hotels, Burns said. Commissioned artwork throughout the building was curated by Maria Di Grande.


Each home has high-end finishes with Arclinea cabinetry and Gaggenau appliances in the kitchen, Otero said. Marble slabs for the countertops were handpicked in Italy by a Trumark representative, Petersen said. Each unit offers a utility room for additional storage instead of the traditional below-ground fenced in storage unit.

The Knox

The Knox in San Francisco's Dogpatch

Even without the use of new technology, Trumark Urban’s Knox, which hit the market earlier this month, already sold 20% of its 91 units during pre-sales. The mixed-use development is the only for-sale community in the Dogpatch. It offers condos starting in the $700k's.

The Knox offers 72 floor plans and features a fitness center and community lounge with custom shuffleboard and 4k display. Other amenities include a green roof, a butterfly habitat, a central courtyard with barbecue, fire pits and an outdoor movie wall and water feature. On-site parking, designated car-share spaces, and bike storage with a repair shop also will be available.

The Knox is on the corner of 22nd and Mississippi streets and offers one-, two- and three-bedroom condos with small retail frontage next to the lobby entrance.

Design components include sidewalk lighting and locally commissioned public art curated by Joel Pratt and Buka Design. Homes include Bosch appliances, hardwood flooring in common areas and Nest thermostats. The building is designed by BDE Architecture.