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Zillow Eats Trulia: Now What?

Zillow just entered into a definitive agreement to acquire Trulia for $3.5B in a stock-for-stock transaction. (535 Mission, above, is Trulia's new home this year.) Does this combo of two giants in the space mean GodZillow is going to rule the market? We checked in with a seasoned residential broker in S.F., who gives us his take: "I think it is another step toward the irrelevance of the Realtor brand. If I was or a brokerage, I'd be worried. If I was an individual agent doing deals, I'd just keep my head down and stay focused on my clients—the merger at this point is nothing more than a lot of headlines!"

Related Topics: Trulia, Zillow