Greysteel director John Mullen tells us although his CRE advisory services company commenced over a year ago, the firm's professionals, which included one of the most active multifamily teams in the region, have deep roots and experience in the mid-Atlantic. In 2012, the company grew its market share by staying true to its combination of a customizable process and client accommodation. Greysteel differentiates itself through a highly aligned, collaborative, multidisciplinary platform where the interests of the client, the firm, and the firm's producers are one in the same. The rep ratio is more seller than buyer, and John says he's advising clients and evaluating properties long before the "sell" decision. What that means: relationship building throughout the ownership lifecycle to devise strategy and position assets to maximize value. For more info on our sponsor, click here.