And This Morning in San Francisco...

450 joined us at the original Fairmont Hotel in SF to hear five top developers and a key elected officialtalk about SoMa, the area that is singlehandedly injecting jobs and excitement into the local economy as tech companies and young people swarm there. SoMa stands for South of Market, long a skid row of warehouses and light industry that's being fast revitalized and becoming the place everyone wants to be. So much so that we informed the audience that the area where we held our event, Nob Hill, has been re-named "SoMa Adjacent."

Congrats to Hubert Construction's Chuck Claar who was the first to guess that Boomer Esiason turned 52 yesterday. Emailchris.baird@bisnow.com

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