Behold! A brand new rendering of The San Francisco Shipyard and Candlestick Point, aka, the largest redevelopment effort in San Francisco since the 1906 earthquake.

The Mark Company was just tapped by developer Lennar Urban to oversee  residential branding and design. The multibillion-dollar, 775-acre development sits along nine miles of S.F. waterfront. The first residents should be moving in this summer. The site includes entitlements for 12,000 homes (the park went from homers to just homes), along with 3.15M SF of office and R&D space, 885k SF of retail, 100k SF of community facilities, a 2,000 to 3,000-seat performance venue, over 325 acres of parks and open space, and easy access to downtown via new public transit options.

We chatted with The Mark Company prez Alan Mark this morning. There is continually a shortage of affordable and market-rate housing in the Bay Area, he notes, but this will change the game. Some of its perks: It's close to Silicon Valley, the airport, and the water. This spring the first homes for sale roll out (a mix of flats and townhomes). The mayor's State of the City address on Friday got strangers to the site to see the construction progress and breathtaking views of the city.

The project reminds him of Portland's South Waterfront (above), a whole new waterfront area that started a decade ago that wasn't next to downtown either. It's also reminiscent of Concord Pacific's redo of the Vancouver waterfront next to the expo center, called False Creek. The big difference, he says, is S.F.'s new site will retain great shipyard buildings, hanging on to one of the largest and oldest artist communities that started in 1870. The first release will include 88 homes, but Alan can't talk price points yet.