Maefield, Fortress and L&L Peg Final Value Of TSX Broadway At $4.2B

Courtesy: L&L Holdings Co.
A Rendering Of The Redevelopment Of 1568 Broadway

Maefield Development, Fortress Investment Group and L&L Holding Co. are reportedly telling Chinese investors that the group's Times Square hotel and retail development will be worth $4.2B once complete.

The developers are building what they have dubbed TSX Broadway at 1568 Broadway, reports The Real Deal, which reviewed a prospectus given to Chinese investors who are backing the project. They now expect the project to be worth nearly $4.2B by 2023.

The current value is around $3B, but once it is built, the developers think that figure will hit $3.9B. By 2023, it will hit $4.2B. The group is said to be trying to raise $300M through EB-5 investment.

“In theory, the way it stands now with all the plans in place, if these guys wanted to to sell it to someone else, they could say, ‘Here’s what it’s worth to us right now,’” real estate appraiser Phillip Ginsberg, who signed off on the figures in the document, told TRD. “The site is one of the four most valuable around Times Square.”

The project features the 100-year-old Palace Theater, which will be restored and raised by 29 feet, its lobby renovated and modernized. The hotel will be in the renovated DoubleTree Guest Suites Times Square that is on the property. It will feature 700 rooms. Along with retail and entertainment space, there will also be a 17K SF LED screen.

Maefield and Fortress are also developing the Marriott Edition hotel at 20 Times Square.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's New York Newsletters
Related Stories

Where Capital Meets Opportunity: Navigating The Next Wave Of CRE Financing At Bisnow’s Event On Sept. 30

Discussing Strategic Capital Stack Structuring At Bisnow's Sept. 30 National Finance Event

Bally's Lines Up $560M Loan For Bronx Casino: The N.Y. Deal Sheet

Data Center Spills 5,000 Gallons Of Fuel Into New Jersey River

Historic Brooklyn Hotel To Be Turned Into Ritz-Carlton-Branded Condos

Daniel Negari Buys Downtown LA Hotel For $34M

Taconic Partners Sheds Another NYC Life Sciences Property

Oxford Properties' U.S. Investment Head On Why It's Buying Office Again — And Where

Luxury Marriott Hotel Will Take Space In Charlotte Office Conversion

25 Years After 9/11, Lower Manhattan Is Finally Firing On All Cylinders

Tishman Speyer Seeks $92M Tax Break For Next Hudson Yards Office Tower

SL Green Selling SoHo Building For $226M