News

Where Restaurants Get Their Food

Foodem launched its online platform eight months ago to connect food suppliers with restaurants. Now a new city and funding are on the horizon, along with a burger or two.

It's doubled the number of suppliers using the system, its catalog has tripled, and the Baltimore-based company has a large restaurant chain as a major customer. (The name could not yet be revealed.) Founder Kash Rehman also says Foodem has a partnership with the Restaurant Association of Metropolitan Washington, which will market Foodem’s service to its 800 members. It's currently only supplying DC, but Kash says a new major city will be added before the end of the year. He tells us the B2B product could eventually be marketed to any business with a commercial kitchen, including caterers, day cares, country clubs, and hotels.

The company also plans to raise a $2.5M series A round to add to the $75k it raised from TEDCO and a $600k seed round raised last March. The funding will be used to hire sales, marketing, and product development people. Kash says a lesson learned since launching is that it wasn’t enough to just sign up restaurants to use the service. They needed help building the lists of products they would order each week through Foodem. Once the order guides were in the system, usage soared, says Kash. Now restaurants are using it to buy most of their products rather than buying in one or two food categories.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Data Center Energy Bill Stalls In Congress As Opponents Say It Lacked 'Real Teeth'

FedEx's Consolidation Plan Puts $3B Of CMBS Debt In Crosshairs

FBI Opens Investigation Into Multifamily Investor Lurin Capital

DWS Plans Liquidation Of Nontraded REIT After Heightened Redemption Activity

Bisnow's 2026 DEI Data Series

America's Data Centers Are Running Out Of People Who Know How To Run Them

Why Data Centers Crave Simplicity As Operations Grow More Complex

Blackstone Looks To Secondary Market To Cash Out Investors In $11B Fund

CalSTRS Plans $5B In New CRE Investments

Ares, Canadian Pension Investor Launch $2.4B U.S. Logistics JV

Troubled Multifamily Loans Face A Refinancing Problem: Who Puts In New Equity?

Toys R Us Plans 120 New Stores Ahead Of The Holidays