Backed By New Owners, Versace Plans Over 100 New Stores

A Versace Store In Berlin

Versace's new ownership has ambitious plans for the Italian luxury brand.

Capri Holdings, the new corporate name of Michael Kors after it purchased Versace and Jimmy Choo, wants to add 112 Versace stores across the globe, bringing its total count from 188 to 300, Bloomberg reports. Capri purchased Versace for $2.2B in the fall of last year, and now wants to double its global revenue to about $2B.

Capri has set a goal of reaching the 300 number by 2022, and distributing its new stores more equitably across continents. More than half of open Versace stores are in Asia, including its newest and largest in China, scheduled to open in Beijing this week. But it will be doing a lot more than adding stores to reach that $2B goal.

Versace will renovate a large part of its current footprint, including all 28 of its U.S. stores. CEO Jonathan Akeroyd told investors that he seeks to double the brand's sales per SF.

“It’s very clear: The productivity in our stores is not what it should be,” Akeroyd said according to Bloomberg. “We need to rapidly increase the productivity and this will really be the real driver to reach us to our $2B [target].”

The way to boost sales, Akeroyd believes, is through doubling down on accessories such as handbags, suitcases and backpacks rather than clothing. Versace's goal is to draw 60% of its revenue from accessories, up from the 35% it is now. Accessories will allow Versace to bring its logos and branding more to the fore.

Michael Kors stores still make up the lion's share of Capri's physical footprint at around 1,000 locations worldwide.

Continue reading this story with a free account

Log in or register
Sign up for more articles like this
Subscribe to Bisnow's National Newsletters
Related Stories

Wall Street Impatient For Big Tech Returns On Data Center Spending

As AI Adoption Ramps Up, Half A Million Property Managers Are In The Crosshairs

Treasuries Hover Around 4.7% As Wall Street Questions If Warsh Is A 'Dove In Hawk's Clothing'

Avison Young Had Assets Frozen By Bank Over Unpaid Taxes

Philly Retail Momentum Spills From Rittenhouse Into Northern Liberties

Camden Property Trust Sells West Coast Portfolio, Clears $1.5B Target

Churchill Downs Plans To Sell 9 Casinos, Focus On Horse Racing

Bringing Stability And Savings To CRE Insurance Through Working Layer

More Hotel Owners In Need Of Cash Are Getting It From The Big Brands

Forget Buildings, Retailers Are Leasing Environments

Former Arms Dealer Targeting Heartland Apartment Takeover Files For Bankruptcy

SEC Charges REIT, Its Founders With Alleged $152M Fraud Scheme