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Though most retailers are going after the Millennial shopper, Target has its eyes set on children.
In an effort to revitalize its brand in a struggling sector, the retailer will launch its very own children’s line, Cat & Jack. It will cater to children ages 4 to 12 and will replace Target’s former brands—Cherokee and Circo—through which the retailer had license agreements. The two brands accounted for roughly $1B in sales and will be replaced with the Cat & Jack line later this month, Bloomberg reports.
Target has been working to regain its footing ever since its same-store sales took a hit in 2008, slipping by 2.9%, and the 1,800-store chain believes revamping its children’s line is just the ticket. [Bloomberg]
