The family owners of six NYC hotels are overhauling them and branding the properties under a new flag: Triumph Hotels. We snapped Gerald Barad, co-owner with Shimmie Horn of The Iroquois New York, Hotel Chandler, Hotel Belleclaire, The Cosmopolitan, The Gershwin, and the Washington Jefferson. Now that the hotels are part of a brand, the execs have reclaimed each hotel's office space for more rooms and two weeks consolidated operations into the Time-Life Building (hence Gerald's informal nameplate). While many say a brand isn't necessary in NYC, he says the shared flag offers operational efficiency and opens the door to expansion outside NYC. Each hotel (the six total more than 1,000 rooms) will be neighborhood-centric, and the plan is to beef up retail and F&B. Read more in Real Estate Bisnow New York.
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