'Imma Let You Finish,' But Kanye Has The Best Pop-Up Shops Of All Time

Kanye West
Kanye West

A week before mega-star Kanye West kicks off his highly anticipated Saint Pablo tour, the artist has announced 21 pop-up shops for his wildly popular The Life Of Pablo merchandise created alongside his latest studio album of the same name.

The rapper and fashion designer took to Twitter late Wednesday night to announce where shops will be opening worldwide this weekend, including locations in Portland, S.F., LA, NY, London, Amsterdam, Singapore and Sydney, to name a few. Each store will have its own unique merchandise. Exact locations will be announced 24 hours before they open.

Each city will have its name spelled out on tees and hoodies with Cali Thornhill DeWitt’s gothic script in a myriad of bold shades reminiscent of the collection Kanye showed at Madison Square Garden in February.

Popular a few years ago, pop-up shops have made a resurgence in 2016 thanks in part to Kanye. He dipped his toes into pop-up shops this March, opening a store in NYC that was met with endless lines. A few days later, the $400 Pablo jackets being sold at the shop were listed on eBay for $2k. In a weekend, the store racked up a reported $1M.

The marketing/retail strategy has become popular among performers looking to boost merchandise sales. A month after Kanye's success, fellow rapper Drake opened a one-day storefront. Two weeks after that, Justin Bieber had his own pop-up. If three's a trend, five's a phenomenon. This summer, the 10-act super group Bad Boy Entertainment opened a pop-up quickly followed by a pop-up record store from The Strokes a week later.

Retail properties have found that pop-ups are typically interesting tenants that generate a lot of buzz (like an article on Bisnow) and foot traffic. With the hot retail atmosphere across the nation leading to low vacancy, pop-up shops have become an even more attractive option.

Continue reading this story with a free account

Log in or register
Related Topics: Kanye West , Pop Up Shop
Sign up for more articles like this
Subscribe to Bisnow's Houston Newsletters
Related Stories

Furniture Outlet The Dump Is Getting Dumped In Atlanta

Simon Approaching End Of The Road With Struggling Suburban Boston Mall

Chipotle Adding Hundreds Of New Locations Worldwide

Stockdale Capital Partners, Hamilton Lane Acquire Chino Hills Shopping Center For $157M

Bucks County Mall Closing As Owners Prepare Redevelopment Plans

16K SF Restaurant, Event Space Opens At 5POP Office: The Houston Deal Sheet

SpaceX Sues Texas AG, Grimes County Over Terafab Project Information

Starbucks Spending $1B To Turn Cafés Into Community Lounges

Houston Healthcare's Race For Space Hits A Data Center Roadblock

Thor Equities Reacquires Retail Portion Of Palmer House After Losing It To Foreclosure In 2023

Lululemon Cuts U.S. Expansion Plans, New CEO Takes Helm At Athleisure Staple

3,500-Home Margaritaville Active Adult Community Coming To Texas City: The Houston Deal Sheet