Mass Equities Inc. and The Ezralow Co. have acquired 150 Main St., a 6.8-acre site in downtown Longmont, where they have started construction on South Main Station, a $70M mixed-use development that will have four buildings.

Longmont, 13 miles from downtown Boulder and 35 miles from Denver, is undergoing a revitalization of its historic downtown area and river corridor. South Main Station is designed as a slice of Americana that is reminiscent of Longmont’s old-town charm but with an updated urban feel.

“We’re excited that South Main Station will play an important role in meeting the growing demand for new apartments and retail amenities in downtown,” Mass Equities principal and Senior Vice President of Acquisitions and Development for Colorado Brian Bair said.

The first phase of the project will have 253 residential units and 10K SF of retail space. Amenities will include a fitness and yoga facility, a rooftop deck with a pool and hot tub, grilling areas and fire pits. There also will be storage units, a pet-grooming facility and a do-it-yourself work area for bike, ski and snowboard repairs.

South Main Station is adjacent to Longmont's future rail and bus station that will run to Boulder and Denver Union Station. It has access to downtown shops and amenities, including Dickens Farm Park on the St. Vrain River.

“The city of Longmont has recently completed more than $100M of public improvements along South Main Street, the Old Town area and St. Vrain River corridor," Bair said. “These investments underscore the city’s commitment to the South Main area and have made Longmont and its extraordinary mountain environment an even better place to live, work and play.”