Dallas-based Arcis Golf has reopened its Grapevine golf club, and it goes beyond the green to bring the football stadium to its guests.
The Cowboys Golf Club reopened after a multimillion-dollar renovation that transformed it into an immersive Dallas Cowboys-themed golf experience. This is the first NFL-themed golf club in the world.
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“We reimagined every aspect of this property to create unforgettable experiences for our members and guests,” Blake Walker, Arcis’ founder and CEO, said in a press release.
The star of the renovation is its new high-tech driving range. A 60-yard-long turf football field that was used in a game was transplanted from AT&T Stadium to the club’s grounds. NFL regulation goal posts were added, along with 14 Toptracer driving range bay stations.
Also included is a transformed 18-hole course, now known as The Huddle. While playing, guests can read stone markers that tell of important moments in the Cowboys’ storied history.
The renovated clubhouse has memorabilia from that history, including Super Bowl trophies and Tom Landry’s fedora, and the facilities include themed dining venues and a practice facility.
“This transformation is about more than aesthetics — it’s about redefining and gamifying how people experience golf,” Walker said.
According to the National Golf Foundation, 48.1 million Americans aged 6 and older played golf in 2025, with 29.1 million at traditional golf courses and 19 million at traditional and tech-enabled driving ranges.
Arcis has spent more than $175M over the last four years upgrading its 88-property portfolio to add new amenities, provide training, upgrade systems and add personnel to create experiences that appeal to a broader audience.
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