| PR guru Frank Marino, prez and CEO of New York-based The Marino Org, recommends a multi-platform approach— Twitter, Facebook, blogs, forums, original video content, podcasts, and wikis. ?These tools help bridge audiences, giving people the opportunity to listen in on the conversation; share opinions, insights and experiences; and of course, generate revenue,? he says. TMO stresses that the "social" in social media means ?it's not all about you. It is about listening to the needs and interests of your target audiences and responding with relevant and useful content.? (We got the same advice about dating.) |
KEEP THE “SOCIAL” IN SOCIAL MEDIA
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Frank Marino
, The Marino Org
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