Dallas Fort Worth International Airport revealed its new brand identifying DFW as a global superhub and inviting customers to experience travel in new ways. The new DFW brand and its tagline “Travel. Transformed.” were unveiled Thursday at the Airport HQ.

DFW Airport's current brand was introduced nearly 15 years ago. Since then, DFW has opened its international terminal D, Grand Hyatt and Skylink people mover, added more than a dozen new airlines and new air service to five continents and has evolved from a national hub to a global superhub.

DFW Airport CEO Sean Donohue says the move mirrors the airport’s dynamic international growth and the commitment to meeting customers’ expectations. DFW is the fourth-busiest airport in the world in operations providing nonstop flights to more than 200 destinations. DFW serves nearly 64 million passengers a year. That’s 9 million more than in 2001. Seventeen cargo airlines provide service to the world’s major cargo hubs from DFW.