SAM & DEBBIE

“Staying alive til ’95” was the mantra Sam Zell espoused in the early '90s. Now it's “stay clean til '13,” he said yesterday at the IREJannual conference. (We've been keeping our ears squeaky clean and brush our teeth daily, but he's probably actually talking about CRE.) He reminded everyone that he was an advisor in the origination of one of the country's highest-performing REITs, Ventas, which Debbie Cafaro (left) just happens to lead. “What is the best advice anyone has ever given you?” she asked. His reply: “I am a great believer in the 11th commandment: Thou shalt not take oneself so seriously." We think he's onto something.

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