And you thought we forgot. Principle Construction's Jim Brucato, right, celebrated the firm's 10th anniversary with help from Harris Architects' Rick Harris and Jacob & Hefner's Jeff Jacob. Jim and business partner Mark Augustyn  founded Principle in 1999 (but you math wizards knew that) in a 600 SF space in the suburbs. After deciding Augustyn Brocato sounded like a law firm, they decided to go with a name that matched their core ideas.

RAM Fire Protection Inc's Raj Mahal  and Brian Rippengale  flank Principle's Mark Frane  and James Molzahn, now more appreciative of Principle's current 5k-SF space in Bannockburn, considering how the company began. Mark's been with the firm nine of its ten years. His favorite project: Experiencia, a reality-based learning campus for children in the West Loop. It included building mini-sized facades of businesses off-site, hauling them in, and assembling on-site. He says he felt like a giant in his own little city.