A Downtown Atlanta hotel across the street from Mercedes-Benz Stadium is up for sale.
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Avison Young is marketing Reverb by Hard Rock Downtown Atlanta, a music-themed, 195-room boutique hotel off Centennial Olympic Drive that includes a rooftop bar, according to the offering website.
The property was built by an affiliate of Atlanta-based Dezhu U.S. and opened in 2020. Reverb, a brand that Hard Rock debuted in Atlanta, includes a 380-space parking deck and an LED sign across its facade that earns revenue of more than $2.7M annually, according to the site. Hospitality Ventures Management Group took over management of the hotel in 2022.
The hotel is next to Centennial Yards, a $5B mixed-use development in the heart of Downtown Atlanta.
“As an institutional-grade build, the hotel is currently in its stabilization phase, providing significant upside potential for a new owner to capture additional market share as the asset matures,” Avison Young said in the online offering material. “Can be delivered unencumbered by management and debt.”
Reverb has lost occupancy and revenue per available room between 2024 and 2026, according to a separate offering memorandum from Avison Young obtained by Bisnow. Occupancy fell from 71.4% in December 2024 to 63.9% in September 2026, while RevPAR dropped from $138.77 to $125.59. The average daily room rate inched upward in that same period from $194.42 to $196.53.
Deutsche Bank is the lender of a $42M assumable loan with an interest rate of 7.97% that matures in February 2029, according to the memorandum.
The Dezhu affiliate, Bolton Apartments LLC, obtained a $21.5M loan on the hotel last year from an LLC out of Miami, according to documents on the Georgia Superior Court Clerks' Cooperative Authority database. That loan is set to mature in August 2027.
The security deed for that loan was signed by BI 136 LLC and lists Alex Horn as the managing partner. Horn is a managing partner with the Miami lender Bridge Invest.
Avison Young declined to comment on the story. Dezhu officials and Horn didn’t respond to requests for comment.
More than $6.7B of hospitality properties traded in the U.S. in the third quarter, up 8% from the same period in 2025, CoStar reported in October. Investors bought more than $20B in hotels in the first nine months of the year, an 18% jump from the first nine months in 2025.
But many of the sales taking place in Metro Atlanta are being driven by maturing debt, said Helen Zaver, executive vice president of Colliers in Atlanta. In addition, she said, some owners are required to invest capital to renovate properties as part of their operating agreements with hotel brands, but their revenue isn’t enough to cover the costs.
About $18.7B in CMBS loans secured by hotels are scheduled to mature this year and next in the U.S., 70% of which are stacked with floating-rate debt, according to hospitality lender Cornovus Capital.
And hotel owners facing near-term property improvement plan requirements, particularly from pandemic-era acquisitions, “are increasingly evaluating whether to fund the renovation, refinance through a value-add bridge structure, or sell at a discount,” Cornovus Capital said in a Q3 market report.
Metro Atlanta has about 113,000 rooms in nearly 1,000 hotels, according to Cornovus Capital. New supply is expected to reduce average Atlanta hotel occupancy to 62.2% in 2026, as developers continue to build 159 hotels and nearly 18,000 new rooms, according to the report.
“The numbers overall for hotels have not been great. Even the World Cup has not done what it was supposed to,” Zaver said. “There’s a lot more distress right now, too.”
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