WHEN SAM ZELL SPEAKS . . .

. . . everyone listens. In what was billed as "the  smallest panel of the day" (indicating physical stature) at NAREIT's REITWeek at the Chicago Hilton, Ventas' Debra Cafaro interviewed Sam, who says that on the most basic level, a  REIT is a stock. And at the end of the day, liquidity is the best value. He told the crowd that entrepreneurial spirit has gotten the better of REIT owners, and that there should be just 30-40 REITs—rather than 200. Sam also recommends keeping liquidity 50% higher now than he did two years ago.

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