The King Comes To NYC: LeBron James Brings Clothing Line Unknwn To 7th Avenue
Not even a month after winning his third championship, NBA Finals MVP LeBron James is building toward his next success.
Uknwn—the urban wear store launched by LeBron and five friends—will be setting up shop in Space530, a co-working and private workspace at 540 Seventh Ave in the Garment Center, the New York Post reports.
The company’s original store was planned for Akron, OH, but plans changed when LeBron signed with the Miami Heat. The store—which sells various urban and sports brands including Nike, Bathing Ape, Comme des Garcons and even its own label—can now be found in the Aventura Mall in South Florida.
Space 530, the Post claims, is "a buyers’ hub for [Unknwn’s] e-commerce and retail," so a private office space and showroom could give the company an even bigger boost after four years of sales. [NYP]