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Merriment and Marketing at Hearst Tower

WASHINGTON DC 08.16.2017

ALEXANDRIA STATE OF THE MARKET

The Premier Event on Alexandria's CRE Market

AJ Jackson -- EYA
Austin Flajser -- Carr Hospitality/Carr City Centers
Nina Albert -- Washington Metropolitan Area Transit Authority (WMATA)
Merriment and Marketing at Hearst Tower
Merriment and Marketing at Hearst Tower
Following ICSC, we dropped in on a Hearst/CB Richard Ellis co-hosted holiday party at the Hearst Tower ’s sky lobby, a joint celebration and marketing effort to show off two prime ground-floor retail opportunities in the building. From left to right: CBRE’s Richard Hodos; Hearst’s Brian Schwagerl, Ron Doerfler and Nora Grenier; and CBRE’s David LaPierre. Richard and David are marketing the 2,510 and 12k-SF blocks with colleagues Janelle Rovegno, Steve Sjurset and Bill Shanahan.
Merriment and Marketing at Hearst Tower
Brian and Richard with J. Crew’s Holly Cohen and husband Jon Cohen of Turnberry Associates. The clothier has been keeping quite busy in Manhattan, recently opening its Madewell brand flagship store at Broadway and Broome Street, and its Liquor Store men’s shop at 235 West Broadway in TriBeCa, a bar-turned-boutique. Note Holly’s and Mickey Drexler’s (above story) outfits: scarves are apparently in fashion.
Merriment and Marketing at Hearst Tower
Lansco’s Mike Antkies, Brett Zelner and Bobby Blama, who were checking out the ground-floor digs for some of their major (and undisclosed) corporate clients looking for more sustainable space. Hearst Tower is rated LEED Gold and has been declared the first green building in New York City.
Merriment and Marketing at Hearst Tower
Gensler’s Julia Simet, flanked by Turner Construction’s Bert Rahm and John Thomann. Both firms actually worked on the construction of Hearst Tower, with Gensler as the interior architect and Turner as construction manager. Today, Julia reports that law firms have been a solid source of business, while John’s keeping busy with the hospitality sector.