The retail sector has experienced its share of ups and downs this year, but this holiday season is expected to bring a much-needed reprieve for retailers, with the National Retail Federation estimating sales will reach $682B in December, up roughly 4% from 2016.
Below are four retail trends CBRE reports will emerge this holiday season.
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1. Pop-Up Shops
Pop-up shops will continue to grow in popularity as mall owners look for fresh, innovative ways to fill vacant space and appeal to shoppers. Short-term retail leases have become favored by many retailers and a number of mall owners have already designated space for pop-ups in preparation for the holiday influx.
2. M-Commerce
M-commerce, a form of e-commerce, refers to shopping done via mobile phones or tablets. CBRE anticipates this trend will grow this holiday season as more retailers aim to tackle customer service, marketing and sales through m-commerce tools.
3. Discount Retailers
Since the recession, discount and off-price retailers have become a favorite among the general public and that will carry through this holiday season. CBRE expects the popularity will grow even more this year as people search for the best deals.
4. Short-Term Warehouse Space
There is likely to be an increase in demand for short-term warehouse and distribution center space as online sales surge during the holidays and pop-up shops require space to store and ship items.
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