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CVS Eyes New Hispanic Brand for National Expansion

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 CVS Eyes New Hispanic Brand for National Expansion

CVS Health has introduced a new brand in South Florida that targets the Hispanic community and could be rolled out nationally. CVS pharmacy y más features about 1,500 Hispanic products, fully bilingual employees and signage in both Spanish and English, according to the South Florida Business Journal. The first stores  started opening in April and are a hybrid of CVS Pharmacy and Navarro Discount Pharmacy, a South Florida-based brand acquired by CVS in September. No timeline has been established for a national rollout. [BIZ]