Fast-Fashion Retailer Shein Expanding U.S. Presence With Seattle Office, Seeks Former Amazon Execs
Shein has opened a 10K SF office in the Seattle suburb of Bellevue and plans to make the site its hub for U.S. fulfillment and logistics. The company is also trying to tempt Amazon logistics executives away from the e-commerce giant and has set up shop in the same office tower, the Key Center, where Amazon has space, The Wall Street Journal reports.
"The U.S. is an important market for SHEIN, and we are thrilled to establish a presence in the Seattle area as we continue enhancing our fulfillment process and improving the customer experience," Shein Head of U.S. Fulfillment and Logistics Andy Huang said in a news release. "This expansion underscores our commitment to efficiency across our operations, and we look forward to contributing to the local community and fostering innovation in the heart of the Pacific Northwest."
The goal for all these new logistics-focused employees will be to build out the company’s U.S. warehouse presence, the WSJ reported, adding the plan was still in its early stages.
The Singapore-based company has for the last few years been working to shorten delivery times for its customers stateside, who sometimes wait weeks for their orders arrive from China, where most of Shein's products originate.
The company is shipping a lot. At just 11 years old, it is one of the fastest-growing fashion companies in the world and was valued at around $66B last year, the WSJ reported.
Growing its U.S. warehouse network could not only help Shein ship orders faster but could also attract more stateside sellers and brands to use the platform, increasing revenue for the company, analysts told the WSJ.
Shein already has 1.8M SF leased in Southern California's Inland Empire, in two Cherry Valley warehouses that were completed last year. It also has facilities in Whitestown, Indiana.
TikTok, which introduced a shopping feature on its app last year, is also on the hunt for Amazon logistics execs in Seattle, the WSJ reported.