DTLA Hotel Reopens After Two Years With New Name, Operators
The former NoMad Hotel in downtown Los Angeles is reopening today as the Hotel Per La.
The hotel has a new operator, Denver-based Sage Hospitality Group, and is a part of the Preferred Hotels & Resorts brand. This week's opening is a soft launch, with a grand reopening coming later this year.
The NoMad Hotel closed in 2020 because of the pandemic, as many other hotels across the city did, but did not reopen when restrictions lifted.
HN Capital Partners partnered with existing owners of the hotel to recapitalize the hotel, investing in the repositioning and reopening. A representative for the Hotel Per La responded to questions about the identity of the existing owners by saying that “existing ownership does not wish to be highlighted in news items at this time about this project.”
Property records show that the hotel has not traded hands since it was purchased in 2015 by an LLC connected to Sydell Group, the parent company of the NoMad brand.
HN Capital Partners declined to disclose the amount that HN Capital invested to reopen the hotel. The firm’s managing partner and founder, Vipin Nambiar, did tell Bisnow in an email that the hotel, which is the firm’s first investment in Los Angeles, is a bet that travelers will come back downtown in droves.
“The revitalization of downtown LA, that somewhat paused with Covid, we believe is still in its early stages,” Nambiar wrote. “The layered history and culture that this CBD provides is under-appreciated and we are making the bet that over time travelers will find this setting unique and interesting.”
The 12-story, 241-room Hotel Per La includes guest rooms, numerous public spaces and will debut a new rooftop bar and pool area with the soft opening. A new ground-floor café and restaurant will open when the hotel has its grand opening in September.