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Bay Area Retail Conference

Wed Apr 08, 2026

Coundown Until event

Bay Area Retail Conference

Inside Supply & Demand Shifts, Repositioning Trends, Union Square’s Evolution, Experiential Spaces & Flight to Quality Strategies

Wednesday April 8 2026 @ 8:00 AM PDT

$110.00

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Speakers and Panels

Jeff Kreshek

Jeff Kreshek

SVP, Western Region President, Federal Realty Investment Trust
Adriano Paganini

Adriano Paganini

Founder and CEO, Back of the House
Isabel Kurzner

Isabel Kurzner

Senior Director, Real Estate, Barry’s
Bill Shopoff

Bill Shopoff

CEO, Shopoff Realty Investments

What You'll Learn:

What You’ll Learn:

  • Understand where retail demand is re-emerging across the Bay Area, which submarkets are showing real leasing momentum, and how location strategy has shifted post-reset.
  • Get an inside look at TMG’s Union Square Macy’s acquisition and what the deal signals about timing, risk, and opportunity in San Francisco’s next retail cycle.
  • Hear directly from leading retail and restaurant brands on how consumer behavior, foot traffic patterns, and in-store experience expectations are shaping real estate decisions today.
  • Learn how owners and developers are repositioning legacy retail assets to align with experiential, mixed-use, and destination-driven concepts that perform in today’s market.
  • Explore how design, placemaking, and tenant mix are being used to drive dwell time, engagement, and long-term value.
  • Identify how retailers, landlords, and developers are partnering more strategically to structure deals that work in a more selective, performance-driven environment.

 

How You’ll Do More Business: As the San Francisco and Bay Area retail market enters its next chapter, success depends on understanding where demand is returning, how tenants are making real estate decisions, and which assets are positioned to win. Join us to hear how market leaders are identifying viable submarkets, repositioning assets, designing for experience, and delivering retail projects that drive long-term performance.

 

Who You’ll Meet During Networking: Owners, developers, retail tenants, investors, brokers, city and government officials, business consultants, architects, engineers, lawyers, accountants, and bankers.

 

Why You Should Attend This Session: Bisnow events bring together the biggest power players in the industry to help you identify opportunities, build your network, and expand your business. With the largest audience of commercial real estate professionals in the world, no one knows how to help your business more than we do. 

 

For questions, recommendations, comments, or press inquiries, please email our event producer, Bora Altunay, at bora.altunay@bisnow.com.

 

 

Interested in Sponsorship? Contact max.stein@bisnow.com for information on sponsorship, pricing, and availability for this event.

Agenda

Time Activity
8:00 AM
9:00 AM
Breakfast & Networking
9:00 AM
9:45 AM
Retail’s New Reality in the Bay Area
Deep Dive into Demand Shifts, Leasing, and Location Preferences in a Market That’s Finding it's Balance
9:45 AM
10:05 AM
Networking Break
10:05 AM
10:35 AM
Reimagining Union Square: Inside TMG’s Vision for a Landmark Retail Asset
What the Macy’s Acquisition Signals About Repositioning, Timing, and Opportunity in San Francisco
10:35 AM
11:20 AM
Building, Repositioning & Designing Retail for Experience
Exploring Placemaking, Mixed-Use Integration, and Creating Destinations for Today's Customers
11:20 AM
12:00 PM
Closing Networking

Sponsors

Want to get a recap of everything covered at the event?

Purchase the post-event summary and get the highlights sent to you in a post-event summary. Purchase here.