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Yeti Rolls Out Plans For New Headquarters, Outdoor Industry Campus

Yeti Cycles will use 9 acres on the west side of Highway 93 North of Golden for its new headquarters.

Yeti Cycles and The Neenan Co. are teaming up to develop an outdoor lifestyle campus in Golden.

The proposed project, which requires rezoning, will be on 25 acres in unincorporated Jefferson County on the west side of Highway 93 five minutes north of downtown Golden. Golden-based Yeti would use 9 acres for its new headquarters. Fort Collins-based Neenan would develop the additional 16 acres and sell the buildings to companies involved in the outdoor lifestyle industry.

“An outdoor lifestyle campus of this scale highlights the impact that the outdoor industry has in Colorado, with the market poised for continued growth,” Jefferson County Economic Development Corp. President and CEO Kristi Pollard said. “We’re proud to see this drive for collaboration and support among outdoor brands for the betterment of the Jefferson County business community.”

Colorado’s outdoor recreation industry generates $28B in consumer spending and $2B in state and local tax revenue annually, according to the Outdoor Industry Association.

Started in 1985, Yeti Cycles has been headquartered in Jefferson County for 19 years. The company’s rapid growth is prompting its move to a larger campus.

“We’re excited by the prospect of creating an outdoor industry ecosystem through this campus development,” Yeti President Chris Conroy said. “This project fills all our needs — it accommodates our growing company, offers great access to local mountain bike trails and allows us to fulfill our vision of surrounding ourselves with companies that value outdoor recreation.”

The Yeti/Neenan project would not be the first project targeting outdoor-focused companies. Grand Junction is carving out up to 15 acres in Las Colonias Park for a business park that will be home to companies focused on outdoor adventure. The $30M project, called Riverfront at Las Colonias Park, broke ground in March. Bonsai Design, a company that builds aerial adventure courses across the country, is investing $2M into new facilities on the site, including a $600K research and development building that will include a zip line and challenge course that will be open to the public.