The Architect of Forecast
|Our headline is the nickname Real Estate Communications Group's Michael Millar. He's spent the last 15 years working on Chicago's biggest real estate forecast conference, which now attracts as many as 1,400 people, and returns on Jan 19.|
Michael started the event for clients as marketing manager for Grubb & Ellis in '95; it initially attracted about 300. The conference doubled by '02, when he moved to RECG and companies could sponsor the event in order to save money on throwing their own soirees. In its 15 years, the event has been held at five downtown hotels and included more than 350 speakers.
This year, the conference moves to the Marriott on Michigan Ave, which recently renovated its lobby and ballrooms to host more conferences. Michael has seen a lot of changes in the conference, from adding a building security panel after 9/11 to working on documentaries. New features in this year: a property management panel—a joint effort with IREM, and a commercial auctions panel.