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Hotels Go Global, The Deal Sheet

Hotels Go Global, The Deal Sheet
This morning we held our first-ever national Hotel Investment Summit at the Capital Hilton in DC. But check out who was on stage: From Chicago, Pircher, Nichols & Meeks' Gene Leone, right, interviewed Steve Joyce of Silver Spring, Md.-based Choice Hotels.
Gene Leone and Steve Joyce
Steve says Choice is looking for a full-service brand through which to expand to urban locations. Most Choice franchisees target value-oriented customers, he says, and now he's looking for new development partners on upscale projects. And he's not limiting himself to the US: The next growth market for Choice is Europe, and it's moving aggressively into  India. The hotelier is already the second-largest franchiser in Brazil. Converting existing buildings into hotels is key to penetrating the European market, he says, and Choice is using its online platform to lower expansion costs.
Bisnow Stooge JCHI
Related Topics: Gene Leone, Choice Hotels