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CCIM Social Networking; Equis CEO David Montross

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CCIM Social Networking; Equis CEO David Montross

Riddle: If CCIM members meet in-person to discuss how to interact when they're apart (using LinkedIn), does it get Bisnow coverage? Answer, yes, as does tenant rep giant UGL Equis' David Montross, continuing our Top 100 leaders series.

 
CCIM Social Networking; Equis CEO David Montross
Arriving early to snag good seats at the Realtor Building were Kingston Real Estate Advisors' Dale Kubiesa, GVA Chicago's Greg Wernisch, and J. Krug & Associates Jeffrey Krug. Greg says he already knows a little about LinkedIn and used it to reconnect with a broker he knew several years ago. He's hoping the new knowledge will help him market his listing at 1755 Butterfield, a  200k-SF industrial building.
 
CCIM Social Networking; Equis CEO David Montross
Social networking consultant Chris Rollyson gave the three-hour presentation yesterday morn, which also covered the basics of Facebook and Twitter. Our summary: Leave the popularity contest to Ashton Kutcher. Chris advises using a strategic LinkedIn plan, targeting people who best fit your client profile or have similar interests, rather than trying to connect with the masses. Sounds like mom was right: Don't talk to strangers.
 
CCIM Social Networking; Equis CEO David Montross
We caught up with CIT Small Business Lending's Tim Landry and Corporate Real Estate Advisor's Patrick Brady at the break. Patrick said he hadn't known about the extra features you could pay for on LinkedIn and said he'll pitch the idea to his boss. He tells us he once used Facebook to make a deal when a high school friend was looking for a small office space. Of course, if you're Facebook friends with Patrick, you probably already read about that in his Newsfeed.